Jack Bauer V. Global Warming

"24" Takes On Fight Against Global Warming



From "An Inconvenient Truth" to popularizing the Prius, Hollywood has helped lead the way on some environmental issues. One of the latest initiatives: Cool Change, Fox's company-wide program to reduce the network's impact on global warming. As part of that effort, the seventh season of "24" will take steps to reduce and offset the carbon emissions from the show's production, with the goal of having the season finale be entirely carbon-neutral.

It may sound like a publicity stunt, but Fox spokesman Chris Anderson says the network isn't after bigger ratings. "We are publicizing '24's' commitment to climate change for two reasons and two reasons only: to inspire the public to take global warming seriously and hopefully to motivate other studios to make changes to their production practices as well," he says.

Read more@ The Washington Post.