The 100 Worst Corporate Citizens

For the past 52 years, Fortune magazine has been publishing a list of the largest U.S. corporations, an annual chance for chief executives to brag that "my revenue is bigger than yours." For the past seven years, Business Ethics magazine has issued another kind of ranking -- a list of what it calls the "100 Best Corporate Citizens" -- that promotes virtue over size in the perennial game of corporate comparisons.

The Business Ethics list, the 2006 version of which appeared recently, has become a leading scorecard in the field of corporate social responsibility, or CSR (increasingly used as an abbreviation for corporate sustainability and responsibility). CSR has evolved from a rallying cry of business critics to a fashionable concern among corporate executives eager to demonstrate that high-mindedness can co-exist with the pursuit of profit. Many of the companies cited by Business Ethics consider it a badge of honor, putting out press releases touting this accomplishment.

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PSSSSST: And the corporate greed mongers at www.ontheborderline.net still find a way to call the evil corporations good...